Her appointment was confirmed during the 123rd UN Tourism Executive Council session in Segovia, Spain, following a majority vote. Once formally ratified by the UN General Assembly, she will assume office in January 2026 for a four-year term, marking a major stride toward gender equality in international leadership.
Breaking a 50-Year Barrier
Shaikha Al Nowais’s appointment shatters a 50-year precedent since the organisation’s founding in 1975. She will lead the United Nations’ specialised agency responsible for promoting responsible, sustainable and universally accessible tourism. The UAE leadership celebrated the milestone, with President Sheikh Mohamed bin Zayed Al Nahyan describing it as proof of the nation’s dedication to women’s empowerment and global cooperation. Al Nowais herself dedicated the achievement to Her Highness Sheikha Fatima bint Mubarak, calling her “the first and enduring supporter of Emirati women.”
A Trailblazing Emirati Leader
With over 16 years of professional experience, Shaikha Al Nowais has held senior roles shaping both business and tourism in the UAE and abroad. She served as Corporate Vice President at Rotana Hotels, Chair of the Abu Dhabi Chamber’s Tourism Working Group, and a board member of the Abu Dhabi Businesswomen Council. Her background in corporate governance and strategic development has equipped her to guide the UN agency through its evolving challenges, reinforcing the UAE’s global image as a champion of diversity and leadership excellence.
Exam Oriented Facts
- Shaikha Nasser Al Nowais is the first woman to head UN Tourism since its founding in 1975.
- Her four-year term begins in January 2026.
- The appointment was confirmed during the 123rd UN Tourism Executive Council session in Spain.
- She has previously served as Corporate Vice President at Rotana Hotels.
Vision for Global Tourism
As Secretary-General, Al Nowais plans to implement a Five-Pillar Vision focusing on responsible tourism, digital innovation, sustainable financing, youth and women empowerment, and transparent governance. She aims to foster environmentally conscious travel, advance the use of Artificial Intelligence in tourism, and strengthen cooperation between nations. Her leadership is expected to set a new global benchmark for inclusivity and innovation in the tourism industry, while symbolising the UAE’s long-term commitment to advancing women’s roles in international governance.
